We started ChampionClaw because we'd both been on the client side and seen how agencies operated. Bloated retainers, junior teams doing the actual work, reports full of metrics that don't connect to revenue. We knew there was a better way to do it.
ChampionClaw started with one guiding rule: only count what pays. Not impressions, not rankings for their own sake — revenue that comes from the work. We started small, got the model right, and grew because clients referred us.
Today we work with B2B businesses across SaaS, eCommerce, publishing, and professional services. $47M+ in client revenue generated, 3,000+ keywords ranked in competitive verticals, and affiliate programs that actually run rather than just exist.
We keep the client list shorter than it could be. Every account gets senior attention — not because we say so, but because the way we're structured doesn't work any other way. You get the people who know your market actually running your campaigns.
We will tell you when a strategy is not working, when your expectations need adjusting, and when the data is pointing somewhere unexpected. Comfortable lies are not something we trade in.
Impressions, rankings, and engagement are inputs. Revenue is the output. Every strategy we build traces directly back to commercial impact.
The difference between a good strategy and a good result is execution. We have invested years in building the systems and team structure that make consistent, high-quality output possible.
We are not interested in running up hours. We are interested in building the kind of results that make clients want to stay with us indefinitely — and most of them do.
The person who pitches you works on your account. No handoffs, no juniors running campaigns they've never managed before.
Started ChampionClaw after 10 years running affiliate and SEO for enterprise clients. Has built programs doing seven figures a year across fintech, SaaS, and media. Writes about what actually works — not what sounds good in theory.
Has recovered sites from Penguin, Panda, and every core update since. Writes about technical SEO and content strategy from the perspective of someone who's fixed real problems, not run hypotheticals.
Manages affiliate programs for SaaS and fintech clients. His take on partner recruitment is publisher-first — he'd rather recruit 20 right partners than 200 passive ones, and the numbers back that up.
Has published more content than she cares to count and learned exactly what makes the difference between a piece that ranks for three years and one that disappears in six months. Writes about that.
