How long before we see results from an affiliate program?+
Most programs generate meaningful affiliate-driven revenue within 60–90 days of launch. In the first 30 days we focus on platform setup, partner recruitment outreach, and onboarding. By day 60, activated partners are typically generating their first conversions. Month three onwards is where compounding growth begins. That said, timelines vary by niche, commission competitiveness, and how quickly partners activate — we set clear expectations in your initial strategy session.
Do we need an existing affiliate platform before working with you?+
No. If you already have a platform, we audit it and assess whether it is the right fit for your goals. If you do not have one, we recommend and fully configure the right platform as part of our onboarding. We have hands-on experience with Impact, ShareASale, PartnerStack, Refersion, Awin, CJ Affiliate, and Rakuten — and we select based on your business model, not preference.
What commission structure should we offer affiliates?+
This depends entirely on your product margins, average order value, and the competitive landscape in your niche. We analyse all three before making a recommendation. As a general principle, your commission needs to be compelling enough to attract quality partners while protecting your margins. We model this out during the strategy phase so you go to market with a structure that works commercially from day one.
How do you recruit affiliates differently from just listing on a network?+
Network listings are passive — you post and hope the right partners find you. Our recruitment is active and targeted. We identify specific publishers, newsletters, comparison sites, YouTube channels, and content creators whose audiences match your customer profile, then approach them directly with a personalised proposition. This results in higher-quality partners, faster activation, and significantly better conversion rates than passive network discovery.
Can you manage an affiliate program we already have running?+
Yes. We take over existing programs regularly. We start with a full audit — assessing the platform setup, current partner quality, commission structure, compliance status, and reporting. From there we identify what needs fixing, what can be optimised, and where the growth opportunities are. Most inherited programs have significant untapped potential that active management unlocks within the first 60 days.
How do you handle affiliate fraud and brand compliance?+
We actively monitor every program for trademark bidding, coupon stacking, cookie stuffing, unapproved promotional methods, and any activity that inflates your affiliate costs or distorts attribution data. Violations are investigated immediately and handled according to a clear escalation process. We also set explicit terms during onboarding so partners understand what is and is not permitted from day one.