eCommerce SEO isn't harder than regular SEO — it's different. Thousands of product pages, faceted navigation, dynamic URLs, seasonal inventory changes. Generic SEO approaches miss most of these. We don't.
Title tags and descriptions written for the specific buyer-intent queries people use when they're ready to purchase — not category terms that bring in browsers.
How categories are structured determines how Google crawls your site, how authority flows between pages, and how buyers navigate. Most eCommerce sites get this wrong without knowing it.
Page speed, layout stability, interaction responsiveness — the performance issues that suppress rankings and push buyers away before they convert. Fixed properly, not patched.
Buying guides and comparison content that brings in customers at the consideration stage, builds authority, and lifts product page rankings as a side effect.